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TRU Cattle Co.
Premium Idaho Beef

From the heart of Winchester, Idaho, we raise premium cattle with care. Experience the rich flavor and superior nutrition of hand-raised, mountain-pastured beef for your family table.

The TRU Wellness

Fueling your family, simplifying health.

At TRU Cattle Co., we prioritize your family's health by making premium beef accessible and straightforward. We believe in knowing where your food comes from.  Through streamlining the path from our pasture to your kitchen, we ensure your family enjoys the highest quality wellness in every bite.

Close-up landscape photo of several cattle in tall grass, with one distinctive black-and-white faced cow in focus, landscape aspect ratio.

 beef finished your way, made very easy.

01

Contact Us

Email:  uhrich@tru-cattle.com

Phone: 509.254.1445

02

Select Grass vs Grain Finish

We are happy to recommend local processors and assist with scheduling and coordination.

Fill your freezer and nourish your loved ones with our hassle-free process for ordering Idaho's most wholesome beef.

03

Processing Made Simple

Our cattle are sold on the hoof. Buyers select and pay their preferred processing partner directly for slaughter, packaging, and custom meat-cut choices.

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